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Showing posts with the label PR companies

Conflicts of Interest - What Journalists can Learn from Research

There is a report today in the Guardian covering the 'news' that various PR groups are changing images of areas (such as the country Rwanda) by giving journalists huge freebies (such as holidays to Rwanda) and then getting them to write about it. Of course they are. PR companies are experts in changing the opinions of the general public on people/places/organisations - that is what they are paid to do. I do not have a problem with this, PR is a good thing, it can change lives and educate people on certain topics.  The problem with this sponsored article writing is clear, only one view is being represented by the journalists involved as they are being 'paid' (through the freebies) to represent the people/place/organisation. This leads to an unbalanced article being reported - the journalist more than likely wouldn't have come to the same conclusions if they had been simply told by their boss to 'go and write a report on Rwanda'. Further, it leads to inaccurac