Heather Doran

Following my post on measures of success on social media I read a paper on 'A critical evaluation of science outreach via social media: it's role and impact on scientists' published on the F1000 website which is well worth a read. The authors come to a similar conclusion my previous blog post, that the measurement of social media success needs to reach beyond simple number metrics in order to fully understand how beneficial (or not) social media channels are to academic researchers for outreach and their careers. The paper suggests three important elements which would allow the integration of social media for outreach (SOSM) into a scientists career which are: 1) It must be valued (by research funders and by universities) 2) It must be measured (the jury is still out on what this would look like) 3) It must be manageable I agree with the three elements but would also suggest that the efforts on social media must also feedback into the research to be truly usef